Dishwashing brands are always seeking new ways to innovate a product that makes the deed feel less like a chore. Procter & Gamble (P&G) consumer research confirms dishwashing is the most disliked daily chore. Contributing to that “sinking feeling” at the sink are outdated habits, specifically the waste of buying a new bottle every time the soap runs out. To save consumers time, money and effort, Dawn has redesigned its refill jug and upgraded its Platinum formula to yield a new refill...